The latest news on marketing
A change request from a client led to a whole new line of business for one flexible company.
Make friends in all the right places online, and watch your site's traffic soar.
A time to market your to-do list isn't complete without this key practice—and neither is your business.
Consumers juggle all kinds of media these days. How can you get noticed and influence their purchases?
Two nutrition experts argue that you can't take marketing campaigns at face value.
Shine a spotlight on your business with our 21 low-cost marketing moves.
It seems like everyone has a blog these days—but most business owners don't. They should.
An insider speaks up on the Vioxx scandal—and reveals common tactics that dupe patients and doctors.
The right shopping bag can carry more than just your business's merchandise.
Practical products are no longer passé. How function meets fashion.